Thursday, 9 May 2013

Creative Ways to Display Promotional Brochures and Magazine

Brochures are the most traditional yet highly important means of highlighting the image of your company and details about your product. More and more developments are being made in the advertising sector and stress is more on dynamic yet creative presentation.


Even though internet advertising and websites have given rise to the phenomenon of paperless advertising, brochure and newsletters have still retained their importance. When this company literature is presented on brochure holder, the impact becomes all the more impressive and dynamic. Today, the inclination is to present everything in a better and creative manner and every advertising firm wants to present their client’s image in an innovative way. Since brochures carry all the detailed information about the product and the company, it is mandatory that is should be presented in a creative yet classy style.
Even today, it is a common sight in offices that the leaflets and brochures are kept on the front office table or on the tea-table in an unorganized fashion. If the client enters your office at such a juncture, this messy presentation makes a very bad impression on his mind. Although, lot of money is spent on creating highly creative and interesting brochure, very rarely it is represented in the manner it deserves. Brochure holder is one of the most important items for any company as it not only holds the brochure neatly; it also lifts up image of your company in the minds of the customer.



These holders are also fast becoming popular due to their multiple benefits. You can use these holders at any display places such as exhibition stalls, sponsored events, conferences, seminars, trade shows, multiplexes, malls and fairs. All these places receive good amount of footfall and hence are ideal for displaying your promotional material. But more often, the space available is very less and demand high cost. In such circumstances, you can use brochure display very effectively as it does not take a lot of space and also looks quite decent and respectable anywhere. You can use different types of holder for holding various display literatures such as newsletter, catalog, flyer, sign, magazines and more.

Some of the regularly used literature holders are:
  • Single pocket catalogue holders
  • Combination flyer displays
  • Multi-pocket Magazine Rack and Stand

Depending upon your requirement you can use advertising stands of various types. In case you have multiple products, naturally you will have myriad types of literature displaying their features. So, multi-pocket stand holder is then ideal for you. But if you are a start-up enterprise then, a single pocket rack will suffice. You can also keep promo gifts, business cards or other display material on these holders.
A brochure display is made from various things such as acrylic, glass, metal and plastic. The plastic ones are light and extremely cheap but are not right if your product is representing something highly sophisticated and stylish. Acrylic ones are the best as they are durable and present glass-like appearance. Holders made from this material are scratch proof and provide rich and attractive representation. Wooden magazine rack is used in big hotels and big corporate company lobbies for giving an empowering image of the product.        

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